Introducing… Meg de Candia

This is quite possibly our most fashion forward logo yet.

 

We were thrilled when international handbag designer Meg de Candia asked Meade Design Group to help her re-brand herself with a new logo, business cards, and an invitation/brochure design.

 

I also believe we had all the right ingredients for this project.  The trust of a talented designer, a gorgeous product to inspire us and a dream come true for any designer – Carte Blanche.

 

 

We wanted to create a look that would hold it's own against heavy-weight brands such as Calvin Klein, Michael Kors, Balenciaga and Kate Spade. Not to toot our own horn, but we think we did with this clean but edgy logo with strong diagonal lines, juxtaposed directions and stacked typography.

 

The logo also lent itself to a stunning use of repetition with her images and a beautiful custom pattern that was used inside the business cards and layered onto the image at the back of the brochure with a detail shot of the gorgeous hides she uses in her designs

 

 

Please visit the identity and print galleries to see the complete project.

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